Innovation is all around us. Sometimes it comes in the form of a brand new project. Other times, you notice that your favorite coffee has a new look and a better taste. The primary goal of innovation is to take what exists and improve upon it. Technically, there is nothing new under the sun. For example, the fashion industry rebrands old styles into new ones about every thirty years. What we can all learn from companies that make innovation part of their business plan is that creative thinking makes a difference in the world.
6 Examples of Innovative Companies to Encourage You
We all see the companies that ‘make it big’ and become household names. It’s easy to forget that they don’t have a golden horseshoe. Sometimes there’s real heartache in the process of becoming an innovative behemoth. In all cases, these are some examples of companies that embrace innovation and creativity:
1. Snap:
Snapchat’s parent company, Snap, is known for augmenting reality through its Snapchat app. They took a massive hit in 2013 after refusing to sell to Facebook. This experience encouraged the CEO and company to make significant changes to their interface and management. They were the Comeback Kid in 2019. Their innovations in their coding are the envy of other tech giants.
2. Microsoft Teams:
Virtual collaboration took a new twist when Microsoft developed its Teams app. You can facility document editing, host conference calls, and instant message your co-workers.
3. Canva:
This design software has enabled non-graphic designers to create YouTube banners, social media graphics, books covers, and more quickly. The co-founders are seasoned graphic designers who believe anyone can make professional-looking designs.
4. Tesla:
What can you say? A company that takes the electric car to a higher level by deploying artificial intelligence (AI). The AI in their cars integrates in-car hardware and software. No other automaker has come quite as close.
5. Siemens:
If electric cars are the future, Siemens broke new ground with their electric highway. They opened the first e-highway to allow electric trucks to be charged while in motion. This could be a game-changer for EV charging stations.
6. Sprout World:
Plant it instead of throwing out your pencil stub because it is too small to write with. Sprout World designed a pencil that can grow into a tree after being planted into the ground. Great use for an everyday object that can make the world greener.
Look to these companies when you need the inspiration to keep innovation alive. They prove that creative thinking, perseverance, and the willingness to iterate can result in unique products and services.